Conversational Engine Optimization (CEO)

GEO is not a replacement for SEO—it’s an evolution of how users interact with information online.

While SEO (Search Engine Optimization) focuses on ranking content in traditional search engines like Google, GEO (Generative Engine Optimization) focuses on making content discoverable and useful within AI-powered search and assistant experiences.

Here’s how they differ and work together:

• SEO drives visibility on web search engines. It optimizes for keywords, backlinks, and structured content to help pages rank high.
• GEO optimizes for AI discovery. It ensures your content is easily understood, retrieved, and accurately cited by AI tools like ChatGPT, Perplexity, or Claude.

As AI assistants increasingly become the first touchpoint for information retrieval, GEO is becoming essential. But SEO is still critical for attracting traffic from search engines and building long-term domain authority.

In short: GEO enhances your content’s AI-readiness, while SEO ensures it’s search-engine-ready. The future is not SEO or GEO—it’s SEO and GEO, working in tandem.

‍

RankWit continuously scans generative AI engines like ChatGPT, Gemini, and Perplexity to see if, when, and how your content is referenced. We then aggregate this data into an easy-to-read dashboard, showing:

• Which platforms are citing your brand
• The types of questions where you appear
• How your visibility changes over time
  This monitoring ensures you know exactly where your brand is gaining traction—or losing ground—within AI-driven discovery.

‍

AI Search Optimization refers to the practice of structuring, formatting, and presenting digital content to ensure it is surfaced by AI systems—particularly large language models (LLMs)—in response to user queries.Choosing a clear, unified name for this emerging field is crucial because it shapes professional standards, guides tool development, informs marketing strategies, and fosters a cohesive community of practice. Without a consistent term, the industry risks fragmentation and inefficiency, much like early digital marketing faced before "SEO" was widely adopted.