Privacy Policy Webapp Rankwit

Last updated
15 October 2025

RANKWIT SRL SB (“Rankwit”, “we”, “our”, or “us”) values your privacy and is committed to protecting your personal data.
This Privacy Policy describes how we collect, use, and safeguard your information when you use our web application available at app.rankwit.ai (“Web App”).

This policy applies exclusively to the Web App and not to other websites or services that may be linked from it.

1. Data Controller

The data controller responsible for processing your personal data under the General Data Protection Regulation (GDPR) is:

RANKWIT SRL SB
Piazza delle Scuole 6
95021 Aci Castello (CT), Italy
Email: info@rankwit.ai

2. Information we automatically collect

When you access or use the Web App, certain data are automatically collected to ensure functionality and security. This may include:

  • IP address
  • Date and time of access
  • Referring URL (if applicable)
  • Device identifiers (e.g., UDID or similar)
  • Device and operating system information
  • Browser type and version

This data is used to maintain the technical operation, optimize performance, and prevent abuse or unauthorized access.

Legal basis: Art. 6(1)(f) GDPR (legitimate interest in providing a secure and reliable service).

3. Information you provide voluntarily

Some features of the Web App require you to provide personal information.

3.1. Account Registration and Login

To create an account or access your workspace, we may process:

  • Email address – for authentication and communication
  • Organization name – for account and workspace management

Authentication is handled securely through AWS Cognito, a service provided by Amazon Web Services (AWS).

Purpose: To enable user registration, authentication, and account management.
Legal basis: Art. 6(1)(b) GDPR (performance of a contract) and Art. 6(1)(f) GDPR (legitimate interest in secure service delivery).

Log data may be retained for up to 30 days for system integrity and security monitoring.

3.2. Payments

When you make payments for subscription plans or premium features, your payment information is processed directly by our payment provider, Stripe Payments Europe, Ltd., located in Ireland.

Rankwit does not store or have access to full payment card details. Stripe processes this data independently under its own GDPR-compliant privacy framework.

Legal basis: Art. 6(1)(b) GDPR (performance of a contract).
More information: https://stripe.com/privacy

3.3. Newsletter or updates (if applicable)

If you choose to receive updates or newsletters, we will use your provided email address to send relevant news about Rankwit and its products.
You may unsubscribe at any time via the link included in our emails.

Legal basis: Art. 6(1)(a) GDPR (consent).

4. Cookies and tracking technologies

The Web App uses cookies and similar technologies to ensure technical operation, store session information, and analyze how users interact with our platform.

Types of Cookies

  • Essential cookies: Required for authentication, account security, and service delivery.
    Legal basis: Art. 6(1)(f) GDPR.
  • Analytical cookies: Used to understand usage patterns and improve user experience.
    Legal basis: Art. 6(1)(a) GDPR (consent).

You can manage or disable cookies in your browser settings. However, disabling essential cookies may affect functionality.

5. Analytics and performance monitoring

5.1. Google Analytics

We use Google Analytics, a service provided by Google Ireland Limited, to collect anonymized statistical information about user behavior on the Web App.
Google Analytics uses cookies to generate aggregated reports (e.g., number of visits, user flows). Your IP address is truncated within the EU before transmission to Google servers.

Legal basis: Art. 6(1)(a) GDPR (consent).
More info: Google Privacy Policy

5.2. Microsoft Clarity

We also use Microsoft Clarity, provided by Microsoft Corporation, to understand how users interact with our Web App (e.g., clicks, navigation, scroll behavior).
Clarity collects anonymized usage data and does not record personally identifiable information.

Legal basis: Art. 6(1)(a) GDPR (consent).
More info: Microsoft Privacy Statement

5.3. Hosting and infrastructure

The Web App and its data are hosted on Amazon Web Services (AWS) infrastructure.
AWS may process certain connection data (e.g., IP address, session tokens) to ensure the security and availability of the platform.

Data are primarily stored within the European Economic Area (EEA). When transfers outside the EEA occur, AWS applies EU Standard Contractual Clauses (SCCs) to ensure compliance with GDPR.

Legal basis: Art. 6(1)(f) GDPR (legitimate interest in secure and scalable hosting).
More info: AWS GDPR Center

6. Data sharing and transfers

We only share your personal data in the following cases:

  • With service providers (AWS, Stripe, Google, Microsoft) necessary for operation;
  • When legally required to do so;
  • When you have given explicit consent; or
  • When we have a legitimate interest, provided this does not override your rights.

Where data are transferred outside the EEA, appropriate safeguards such as Standard Contractual Clauses (SCCs) are applied.

7. Data Retention

We retain your data only for as long as necessary to fulfill the purposes described in this Privacy Policy, unless a longer retention period is required by law.
Once data are no longer needed, they are securely deleted or anonymized.

8. Security

We implement appropriate technical and organizational measures to protect your personal data against loss, misuse, or unauthorized access, in compliance with Art. 32 GDPR.
This includes encryption, access control, and continuous system monitoring.

9. Your rights under the GDPR

You have the right to:

  • Access your personal data (Art. 15)
  • Request rectification or deletion (Art. 16–17)
  • Restrict processing (Art. 18)
  • Object to processing (Art. 21)
  • Request data portability (Art. 20)

To exercise your rights, contact us at info@rankwit.ai.
We may require verification of your identity before processing your request.

10. Complaints

If you believe your data has been processed unlawfully, you have the right to file a complaint with your local Data Protection Authority.
In Italy, this is the Garante per la Protezione dei Dati Personali: www.garanteprivacy.it

11. Updates to this Privacy Policy

We may modify this Privacy Policy from time to time to reflect updates in our practices, technology, or legal requirements.
The latest version will always be available at app.rankwit.ai.