legal

Terms and conditions

Last updated: 7 July 2026

1. Scope and Parties

1.1 These Terms of Use ("Terms") govern access to and use of the RankWit platform and related services (the "Service") provided by RANKWIT SRL Società Benefit ("RankWit", "Provider", "we", or "us"). The Service is made available through the following domains, which give access to the same underlying platform tailored to different use cases and industry verticals (for example hospitality, destinations, and ecommerce):

  • app.rankwit.ai
  • try.rankwit.ai
  • hotel.rankwit.ai
  • destination.rankwit.ai
  • ecommerce.rankwit.ai

These Terms apply to business customers and professionals only and do not apply to consumers within the meaning of Article 3(1)(a) of the Italian Consumer Code (Legislative Decree No. 206/2005).

1.2 RANKWIT SRL Società Benefit is an Italian limited liability benefit company (società a responsabilità limitata società benefit) with registered office at Piazza delle Scuole 6, 95021 Aci Castello (CT), Italy. VAT and tax code 06209300877 (EU VAT number IT06209300877), registered with the Companies Register held by the Chamber of Commerce of South East Sicily under REA no. 478459. Certified email (PEC): rankwit@pec.it.

1.3 By registering for, subscribing to, or otherwise using the Service, the customer ("you" or "Customer") accepts these Terms in full. Any general terms or conditions of the Customer shall not apply unless expressly accepted in writing by RankWit.

2. Definitions

  • "Service" means the RankWit platform, web application, features, APIs, and related services made available through the domains listed in Section 1.1.
  • "Customer Data" means all data, content, and materials that the Customer uploads to or provides through the Service.
  • "Output" means the analyses, reports, insights, and other results generated by the Service, including through artificial intelligence.
  • "Subscription" means the plan, term, and fees applicable to the Customer as set out in the order form or current pricing schedule.

3. Description of the Service

3.1 Core Service: RankWit provides a digital platform powered by artificial intelligence for measuring and optimizing brand visibility across AI search engines and generative platforms, together with related marketing analytics, content optimization, and performance insights. Detailed descriptions of available features are provided on our website and may evolve over time.

3.2 Service Updates: RankWit may modify or enhance the Service from time to time, including for technical improvements, new functionalities, or compliance with applicable laws. Such modifications will not materially diminish the core functionality of the Service. Customers will be notified of significant changes in due course.

3.3 Third-Party Components: The Service may rely on third-party technologies, data sources, AI models, or APIs. RankWit is not responsible for the continued availability of such third-party components. Should any become unavailable, RankWit will inform the Customer and make reasonable efforts to provide suitable alternatives.

3.4 Availability: While RankWit uses reasonable care and industry-standard security and maintenance practices, it does not guarantee uninterrupted or error-free operation of the Service. In case of outages or technical issues, RankWit will act promptly to restore functionality.

3.5 No Performance Guarantee: Unless expressly agreed otherwise in writing, RankWit does not warrant or guarantee any specific business outcomes, rankings, visibility, citations, or improvements resulting from the use of the Service.

4. Free Trials and Beta Features

4.1 Access provided through try.rankwit.ai or otherwise labelled as a trial, evaluation, preview, or beta is offered for testing purposes only, free of charge or at a reduced fee, and may be modified, suspended, or discontinued at any time.

4.2 Trial and beta features are provided "as is", without warranties of any kind, and the limitation of liability in Section 11 applies to the fullest extent permitted by law. Data entered during a trial may be deleted at the end of the trial period unless the Customer subscribes to a paid plan.

5. Customer Responsibilities and Acceptable Use

5.1 The Customer agrees to use the Service only for legitimate business purposes and in compliance with applicable Italian and EU laws. The Customer must protect its access credentials and ensure they are not shared or misused, and is responsible for all activity carried out under its account.

5.2 Prohibited Conduct: The Customer shall not reverse engineer, decompile, replicate, sublicense, resell, or otherwise misuse the Service, nor use it to build a competing product, nor attempt to gain unauthorized access, overload, or interfere with the Service. Any breach may result in immediate suspension or termination of access, after reasonable notice where possible.

5.3 Compliance and Data Legality: The Customer warrants that all data and content provided to RankWit are lawful and do not infringe any third-party rights. Uploading personal data without the required consent or lawful basis under the EU General Data Protection Regulation (GDPR) is strictly prohibited.

6. Artificial Intelligence and Outputs

6.1 The Service uses artificial intelligence and third-party models to generate Output. Output is provided for informational and analytical purposes and may contain inaccuracies, omissions, or results that vary over time due to the probabilistic nature of AI systems and changes in third-party sources.

6.2 The Customer is responsible for reviewing Output before relying on it and shall not treat Output as professional, legal, or financial advice. RankWit does not warrant the accuracy, completeness, or fitness for a particular purpose of any Output.

6.3 To the extent Output is generated based on Customer Data and does not infringe third-party rights, the Customer may use it for its internal business purposes.

7. Intellectual Property and Data Ownership

7.1 Service IP: All intellectual property rights in the Service, including its software, models, algorithms, methodology, and documentation, remain the exclusive property of RANKWIT SRL Società Benefit. The Customer is granted a limited, non-exclusive, non-transferable right to use the Service during the contract term for internal business purposes only.

7.2 Customer Data: The Customer retains ownership of all Customer Data. The Customer grants RankWit a limited, worldwide, non-exclusive license to host, process, and use Customer Data solely to provide and improve the Service and to fulfil contractual obligations.

7.3 RankWit processes Customer Data in accordance with applicable data protection laws and its Privacy Policy. Upon termination, Customer Data will be deleted or returned upon request, except where retention is legally required.

8. Data Protection

8.1 Each party shall comply with its obligations under the GDPR and applicable data protection laws. Where RankWit processes personal data on behalf of the Customer as part of Customer Data, it acts as a processor and the Customer acts as controller.

8.2 Such processing is governed by RankWit's Privacy Policy and, where required, by a separate Data Processing Agreement (DPA), which the parties agree to enter into on request. RankWit's sub-processors and applicable safeguards for transfers outside the EEA are described in the Privacy Policy.

9. Fees and Payment Terms

9.1 Fees: The Customer shall pay the applicable fees for the Service as specified in the order form, agreement, or current pricing schedule. Prices are exclusive of VAT and any applicable taxes.

9.2 Invoicing and Payment: Invoices will be issued according to the agreed billing cycle (for example monthly or annually) and are payable within 14 days of the invoice date unless otherwise specified. Payments must be made through the agreed method (bank transfer, credit card, or authorized payment provider). Unless terminated in accordance with Section 12, Subscriptions renew automatically for successive periods of the same duration.

9.3 If payment is delayed, RankWit may apply late payment interest as provided by Legislative Decree No. 231/2002 (commercial transactions) and, after due notice, suspend Service access until the balance is paid.

9.4 Set-off Restrictions: The Customer may not offset any claims against RankWit's payment claims unless such claims are undisputed or have been finally adjudicated by a competent court.

10. Confidentiality

10.1 Each party shall keep confidential any non-public information disclosed by the other party in connection with the Service, and shall use it only for the purpose of performing these Terms. This obligation does not apply to information that is or becomes public through no fault of the receiving party, was already lawfully known, or must be disclosed by law.

10.2 This Section survives termination of the contract for a period of three years.

11. Limitation of Liability

11.1 RankWit shall be liable without limitation in cases of willful misconduct, gross negligence, or for damages resulting from injury to life, body, or health caused by its negligence.

11.2 In cases of ordinary negligence, RankWit shall only be liable for the breach of essential contractual obligations (obligations whose fulfilment is fundamental to the purpose of the contract) and only for foreseeable and typical damages.

11.3 RankWit shall not be liable for any indirect, incidental, or consequential damages such as loss of profit, loss of data, or business interruption, unless caused by intent or gross negligence.

11.4 The above limitations also apply to RankWit's representatives, employees, and subcontractors.

11.5 The Customer agrees to indemnify and hold RankWit harmless from any third-party claims arising from unlawful or improper use of the Service, to the extent such claims are attributable to the Customer.

12. Term and Termination

12.1 The contractual relationship begins when the Customer accepts these Terms and registers or subscribes to the Service.

12.2 Unless otherwise agreed, the contract remains in effect for an indefinite term and may be terminated by either party with 30 days' written notice effective at the end of the current billing period.

12.3 Either party may terminate the contract with immediate effect for cause, including but not limited to material breach, misuse of the Service, repeated non-payment, or insolvency of the other party.

12.4 Upon termination, the Customer's account will be deactivated. The Customer is responsible for exporting or saving all necessary data prior to the effective termination date. RankWit will delete remaining Customer Data after a short retention period, except where retention is legally required.

13. Force Majeure

Neither party shall be liable for any failure or delay in performance (other than payment obligations) caused by events beyond its reasonable control, including natural disasters, failures of telecommunications or hosting providers, acts of public authority, strikes, or widespread internet or infrastructure disruptions. The affected party shall inform the other without undue delay.

14. Governing Law and Jurisdiction

14.1 These Terms and any disputes arising out of them are governed by Italian law, excluding its conflict-of-law rules and the UN Convention on Contracts for the International Sale of Goods (CISG).

14.2 The exclusive jurisdiction for all disputes arising from or in connection with these Terms shall be the Court of Catania (Italy), provided the Customer is a business entity or professional.

15. Reference and Marketing Use

RankWit may, for legitimate marketing purposes, identify the Customer as a client and display the Customer's name and logo on its website, promotional materials, and presentations, provided such references are accurate and made in good faith. The Customer may withdraw consent or object at any time for legitimate reasons. RankWit will not disclose any confidential or sensitive information.

16. Final Provisions

16.1 Amendments: RankWit reserves the right to update or amend these Terms to reflect legal, regulatory, or technical developments. Customers will be notified at least 30 days in advance, and the changes will take effect unless the Customer objects in writing before the effective date.

16.2 Assignment: The Customer may not assign or transfer these Terms without RankWit's prior written consent. RankWit may assign these Terms to an affiliate or in connection with a merger, acquisition, or transfer of business.

16.3 Notices: Legal notices to RankWit shall be sent to info@rankwit.ai or, for formal communications, to the certified email (PEC) rankwit@pec.it.

16.4 Entire Agreement: These Terms, together with any related order forms or written agreements, constitute the entire agreement between RankWit and the Customer regarding the Service and supersede any prior understandings. Amendments or waivers must be made in writing (including by certified email or PEC) unless a stricter form is required by law.

16.5 Severability: If any provision of these Terms is held invalid or unenforceable, the remaining provisions shall remain in full force. The invalid clause shall be replaced with a valid provision reflecting the original intent as closely as possible.

16.6 Contact and Legal Notice:RANKWIT SRL Società BenefitPiazza delle Scuole 6, 95021 Aci Castello (CT), ItalyVAT / Tax code: 06209300877 (EU VAT number IT06209300877)REA: 478459 (Catania)Email: info@rankwit.aiCertified email (PEC): rankwit@pec.it

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