Can I see the sources the AI uses?

Yes: we verify that name, category, services, policies and contacts are identical across your website, Google Business Profile, OTAs, maps and directories. AI rewards consensus among sources.

OTAs have invested in visibility for years and in some cases have direct agreements with AI model providers. The official website can still compete on technical and semantic relevance, which is exactly where GEO operates.

Yes, for every answer we record the sources the model cites. It is one of the most useful data points in the report: it shows which websites feed your reputation in the eyes of AI.

Yes: the platform automatically detects direct competitors by property type and destination, and shows for which prompts they are cited instead of your hotel.