From AI recommendation to direct booking
Do direct bookings really increase?
Yes: when a generative AI recommends the hotel by name, the guest often skips the OTA and lands directly on the site. It is the traffic with the highest intent and the lowest commission cost.
Related FAQ
Yes: we integrate with GA4 and the main booking engines to attribute AI-channel traffic and monitor conversions. Where available, we connect the PMS to measure real revenue impact.
No serious agency can promise 'first place' with AI: answers are probabilistic and depend on the models, prompt and context. We commit to method, measurement and demonstrable improvement, not to fixed rankings.
First improvements in citations and Share of Voice are visible in 4 to 8 weeks. Consolidated results on direct bookings and organic mentions require 3 to 6 months of consistent work.
Yes: when a generative AI recommends the hotel by name, the guest often skips the OTA and lands directly on the site. It is the traffic with the highest intent and the lowest commission cost.
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