97% of monitoring is on non-branded queries
Do you only track searches with the hotel name?
We focus on non-branded queries, roughly 97% of the set: the questions of travelers who do not yet know your property, such as "hotel with parking in..." or "sustainable boutique hotel in...".
Related FAQ
Yes, monitoring covers multiple languages and also distinguishes the country the search originates from: the same question in German asked from Italy or from Germany produces different answers.
Yes. Every prompt is classified by user maturity: Informational (exploration), Discovery (evaluating details) and Commercial (close to booking).
The platform generates prompts from your site's keywords and your property profile; each set, from 200 to 500 prompts, is then reviewed by senior SEO analysts.
We focus on non-branded queries, roughly 97% of the set: the questions of travelers who do not yet know your property, such as "hotel with parking in..." or "sustainable boutique hotel in...".
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