The wave method: measuring a moving target
How do you handle AI answer variability?
We repeat the same prompts for 14 or 28 consecutive days and calculate the statistical citation frequency: for example, how many times out of one hundred your hotel appears in the answer.
Related FAQ
The data consists of statistical snapshots taken in periodic waves, not a real-time feed. We recommend a new wave every 2-4 months to measure the effect of each intervention.
We repeat the same prompts for 14 or 28 consecutive days and calculate the statistical citation frequency: for example, how many times out of one hundred your hotel appears in the answer.
Real answers only. Every query is run on the live AI models, recorded in full and made browsable in the platform.
Yes. Before any intervention we build a baseline: a statistical snapshot of how, and how often, your hotel appears today in AI engine answers.
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